The advertising and market research sector in Chile has shown significant growth over the past decade. From 2013 to 2023, the sector saw a continuously increasing trend, peaking at a value of 1439.4 billion Chilean Pesos in 2023. Between 2014 and 2018, the sector experienced robust growth with year-on-year variations often exceeding 6%, culminating in a peak CAGR of 9.49% in 2018.
However, growth rates have tapered off in recent years, with notable fluctuations such as the decline in 2020 by -2.46% and a more modest increase by 2.33% in 2023. The average variation per year over the last 5 years stood at 2.06%, indicating slower but steady growth.
Going forward, forecasted data from 2024 to 2028 suggests a continuation of this trend with cautious optimism. The sector is projected to grow to 1611.0 billion Chilean Pesos by 2028, with an average annual growth rate of 1.77% and an overall growth rate of 9.18% over the next five years.
Future trends to watch for include technological advancements in digital advertising, increased emphasis on data analytics, and potentially transformative impacts from emerging markets and broader economic shifts. Monitoring these factors will be crucial for adapting strategies in an evolving market landscape.
