Forecast: Sold Production of Printed Commercial Catalogues in Austria

The sold production of printed commercial catalogues in Austria experienced significant fluctuations over the past decade. Starting from 66.168 million euros in 2013, the market saw notable declines, especially between 2018 to 2021, where it fell from 55.529 to 27.703 million euros. However, a remarkable rebound occurred in 2022 and 2023 with values of 37.059 and 38.283 million euros respectively, marking a year-on-year increase of 33.77% and 3.3% across the last two years. Over the last five years, the Compound Annual Growth Rate (CAGR) was –7.17%.

Interestingly, the market is forecasted to experience a gradual decline from 2024 to 2028, with an expected CAGR of –2%, reducing the value to 33.763 million euros by 2028. This suggests a steady decline, albeit at a slower rate compared to the past five years.

Future trends to watch for include:

• The potential of digital transformation and its impact on reducing printed catalogue demand.
• Innovations and sustainability trends in the printing industry which could affect production costs and demand.
• Changes in consumer behavior and marketing strategies that may shift towards more digital mediums.