The gross value added (GVA) of travel agencies and tour operators in the Netherlands has seen significant fluctuations from 2013 to 2023. After moderate growth from 2013-2019, with peaks in 2016 and 2017, a stark decline occurred in 2020 due to the COVID-19 pandemic. Recovery began in 2021 with substantial growth in 2022. However, a dip followed in 2023, where GVA stood at €5.43 billion, an 18.67% decrease from 2022. The CAGR of -1.55% over the past five years reflects these volatile changes.
Looking ahead, the forecast for 2024-2028 suggests a steady recovery with a forecasted 5-year CAGR of 2.6%. Expected developments include:
Future trends to watch for include the impact of digitalization and the increasing use of technology to customize travel experiences, shifts in consumer behavior towards sustainable travel options, and the potential for geopolitical or global health events to impact travel demand. Close monitoring of these factors will be essential for anticipating market dynamics.
