The Grape Must market in Portugal showed significant fluctuations between 2013 and 2023, with volumes peaking at 14.798 million liters in 2018. In 2023, the market volume stood at 11.434 million liters. The market experienced considerable volatility, with the largest year-on-year increase of 31.42% in 2015 and the steepest decline of 20.74% in 2019. Over the past five years, the market faced a negative compound annual growth rate of -5.03%, indicating an overall downward trend.
For future trends, watch for:
- Potential recovery driven by innovation in grape must products.
- The impact of climate change on grape production.
- Changes in consumer preferences toward traditional and organic products.
