The forecast for total internal R&D personnel in Italy's motion picture, video, television programme production, programming, and broadcasting activities indicates a steady increase from 2024 to 2028, with a year-on-year growth rate averaging around 4-5%. In 2023, the number of personnel stood at 440 full-time equivalents, suggesting progressive industry development fueled by an emphasis on innovation and content diversity in this sector.

Future trends to watch for include:

Increased integration of advanced technologies such as AI and VR in production processes.
Growing demand for localized content to cater to diverse regional audiences.
Influence of global streaming platforms shaping domestic production strategies.
Importance of sustainability in production practices.