Forecast: Number of Employees in Retail Sale Via Mail Order Houses or Via Internet Sector in Poland

The sector of retail sales via mail order houses or the internet in Poland has shown a robust growth trajectory from 2013 to 2023, where the number of employees expanded from 12.22 thousand to 44.21 thousand. This growth underscores the increasing consumer reliance on online retail. The data from 2024 onward forecasts a continued upward trend, reaching 59.69 thousand employees by 2028.

Observing the year-on-year variations:

- In 2023, the sector witnessed a growth rate of 7.74% compared to an 8.47% increase in 2022, reflecting a slight tapering in growth momentum.

The Compound Annual Growth Rate (CAGR) over the last five years (2019-2023) stands at 9.01%, denoting stable, yet slightly decelerating, growth. Looking ahead, the forecasted CAGR for 2024-2028 is projected to be 4.74%, suggesting a moderate growth pace with a total anticipated increase of 26.04% over the five-year period.

Future trends to watch for include:

- Technological advancements and AI in logistics and customer service which could further boost employment.- The potential impact of e-commerce regulations and economic fluctuations on sector employment.- The integration of omnichannel strategies blending physical and digital retail environments.