The advertising and market research sector in Germany is projected to see steady growth in turnover per employee from 2024 to 2028, with values rising from 154.6 to 171.7 thousand euros. Compared to its 2023 baseline, the forecast estimates indicate a consistent annual increase.
- The year-on-year growth from 2024 to 2025 is approximately 2.8%.
- From 2025 to 2026, it stands at around 2.7%.
- For 2026 to 2027, the increase is estimated to be about 2.6%.
- Finally, from 2027 to 2028, it's projected at around 2.6% as well.
Over a five-year period, the compound annual growth rate (CAGR) is about 2.6%, reflecting stable growth within the industry.
Going forward, key trends to watch include the integration of digital advancements in market research, shifts in consumer behavior impacting advertising demands, and the evolving landscape of data privacy and regulations potentially affecting data-driven marketing strategies.
