The sold production of eye make-up preparations in Finland has shown a significant downward trend from 2013 to 2023, with notable declines from 2013 to 2018, where values fell from 6.8674 million euros to 1.1751 million euros. However, a resurgence was observed from 2019 to 2021 before stabilizing around 2.4023 million euros in 2022 and 2.3042 million euros in 2023. In 2023, the volume stood at 2.3042 million euros.
The year-on-year variations illustrate this trend: -4.08% in 2023 following a -11.94% change in 2022. Longer-term analysis shows an average annual decline (CAGR) of -3.7% from 2024 to 2028, with a forecasted overall decline of 17.16% over these five years.
Looking ahead, it is essential to watch for potential disruptive innovations in the cosmetics industry, the influence of emerging markets, changes in consumer behavior towards sustainable and natural products, and the impact of global economic conditions on discretionary spending.
