Between 2014 and 2023, beer demand in Germany experienced fluctuations, with a peak in 2017 at 8.18 million metric tons and a significant dip in 2020 to 6.63 million metric tons due to external factors like the COVID-19 pandemic. By 2023, the demand stabilized around 7.97 million metric tons.
Key year-on-year variations include:
- 2015: +0.55%
- 2016: +0.63%
- 2017: +0.71%
- 2018: -3.12%
- 2019: +0.86%
- 2020: -17.05%
- 2021: +20.39%
- 2022: -0.063%
- 2023: -0.075%
The 5-year CAGR from 2019-2023 was -0.28%, indicating a slight long-term decline. Forecasts to 2028 suggest a modest decrease with a 5-year CAGR of -0.06% as market saturation and lifestyle changes contribute to flattened demand.
Future trends to watch for include shifts in consumer preferences towards non-alcoholic and craft beer, potential regulatory changes impacting production and sales, and the ongoing effects of health and wellness trends on overall beer consumption.
