The coffee market size per capita in Nigeria is expected to see steady but modest growth over the forecast period. In 2023, the consumption stood at 0.040 kilograms per capita. From 2024 to 2028, the consumption is estimated to rise from 0.041 to 0.043 kilograms per capita, marking a year-on-year growth rate of approximately 2.44% from 2023 to 2024, and a consistent increase of about 2.38% every subsequent year.
Key future trends to watch for include:
• Growing urbanization and changes in consumer preferences driving increased coffee consumption.
• Introduction of new coffee products and increased accessibility to international coffee brands.
• Enhanced marketing efforts focused on younger demographics.
• Potential economic fluctuations and their impact on disposable incomes which could affect consumption patterns.