In 2023, the turnover in the retail sale of beverages in specialized stores in Italy stood at 1.45 billion euros. Over the period from 2024 to 2028, a steady increase in turnover is forecasted from 1.48 billion euros in 2024 to 1.61 billion euros in 2028. Year-on-year growth is projected to be modest, with increments ranging from 1.98% to 1.89% annually. The compound annual growth rate (CAGR) over this five-year period is expected to be approximately 2.01%.
Future trends to watch for in this sector include:
- Shifts in consumer preferences towards premium and craft beverages.
- Increased demand for locally produced drinks due to sustainability trends.
- Potential influence of regulatory changes impacting beverage sales.
- E-commerce growth and its impact on traditional retail sales channels.
