The Finnish market for women's or girls' blouses, shirts, and shirt-blouses of textile fabric not knitted or crocheted saw a gradual volume decline from 2013 to 2023, ending at 3.1803 million. With significant dips in 2019 and 2020, years marked by challenges like economic slowdowns and pandemic disruptions, the market showed recovery but remained below 2019 levels. The past five-year CAGR was -2.84%, indicating an overall downward trend despite a brief resurgence in 2021.
Future trends to watch include a focus on sustainable and eco-friendly materials, increased digitalization and e-commerce acceleration, as well as shifts towards versatile and functional fashion preferences among consumers.
