The sports goods turnover in Austria saw fluctuating growth from 2013 to 2023. The period from 2013 to 2016 witnessed a downturn, bottoming at €677 million in 2015. However, a significant recovery began in 2017, peaking notably between 2017 and 2019 with values increasing to €1,110 million by 2019. The market experienced a dip in 2020, likely due to the COVID-19 pandemic, but rebounded from 2021 onwards, reaching €1,280 million in 2023.
The year-on-year variation in the last two years showed a positive trend, with a 9.32% increase in 2022 and a 6.51% increase in 2023. The compound annual growth rate (CAGR) over the past five years averaged 3.89%.
Looking towards the forecasted data from 2024 to 2028, the sports goods turnover in Austria continues to grow, although at a slower rate. The forecasted 5-year CAGR is anticipated to be 1.24%, suggesting more stable and moderate growth. The turnover is expected to reach €1,400 million by 2028, indicating a forecasted 5-year growth rate of 6.37% from 2023 levels.
Future trends to watch for in the sports goods market include the increasing influence of digital and online sales platforms, sustainability and eco-friendly products, and advancements in wearable technology. Consumer preferences are shifting towards more personalized and innovative sports products, which could shape the market dynamics significantly in the years to come.
