In 2023, the soft drinks turnover in Austria stood at 5.80 Billion Euros. From 2024 to 2028, the market is forecasted to grow steadily, reaching 6.73 Billion Euros by 2028. This indicates a consistent year-on-year growth rate of approximately 3.2%. The compound annual growth rate (CAGR) over this five-year period is projected to be around 3.2% as well. Key factors influencing this trend include rising consumer demand for premium and health-oriented beverages, as well as potential new market entrants and product innovations.

Future trends to watch for:

Increasing consumer preference for low-sugar and functional beverages.
Innovations in sustainability and eco-friendly packaging solutions.
Potential impacts of economic fluctuations and regulatory changes on market dynamics.
Growth opportunities in the online and direct-to-consumer (DTC) sales channels.