The sold production of unconcentrated orange juice in Italy stood at 72.593 million liters in 2023. Over the last two years, the year-on-year variations showed a decrease, with -3.3% in 2022 and -2.93% in 2023. Between 2023 and 2028, the compounded annual growth rate (CAGR) is forecasted at -2.53%, indicating a declining trend with an overall reduction of 12.02% in total volume.
Key trends from 2013 to 2023 include:
- A peak in 2014 at 89.676 million liters followed by a significant drop in 2015.
- Volatile year-on-year changes, including a notable increase in 2017, decrease in 2018, and another rise in 2020.
- A stabilizing yet slight decreasing trend from 2021 to 2023.
Future trends to watch for include tracking consumer preferences for healthier, fresh, and locally-produced beverages, potential supply chain issues, and socio-economic factors influencing citrus production and consumption.
