The per capita market size value for women and girl briefs and panties made of cotton in the US decreased from $14.38 in 2013 to $13.34 in 2023. The market experienced a consistent decline over the past decade, with a more pronounced drop from 2018 onwards. Notably, the market saw a YoY decrease of 0.52% in 2022 and 0.60% in 2023. Over the last five years, the compound annual growth rate (CAGR) averaged around -0.18% annually.
Looking ahead, future trends to watch include potential shifts in consumer preferences towards sustainable and organic cotton products, which could impact market dynamics, and the influence of economic factors on consumer spending patterns.
