From 2014 to 2023, Malaysia experienced a generally positive trend in beer demand, growing from 262,000 to 299,000 Metric Tons. This growth, although erratic at times, reflects resilience in the market despite periodic declines. Notably, 2020 saw a significant dip of 4.35%, likely due to the pandemic, but the market quickly rebounded in 2021 with a 5.98% increase. By 2023, year-on-year growth stabilized at 0.67%, with a CAGR of 0.89% over the last five years.

Looking ahead, forecasts predict a steady but modest CAGR of 0.53% from 2024 to 2028, with an overall growth rate of 2.68% in this period. The beer demand is expected to continue its upward trend, reaching 309.21 thousand Metric Tons by 2028.

Future trends to watch for:

Shifts in consumer preferences, such as growing interest in craft beers and low-alcohol options.
Regulatory changes and their impact on the industry.
Economic factors, including disposable income levels and tourism recovery post-pandemic.
Innovations and marketing strategies by leading beer companies to capture market share.