The wine market size in China, expressed in volume, was 2.78 million metric tons in 2023. Over the past decade, the market has seen fluctuations, with significant growth from 2014 to 2017, a temporary decline in 2018, and a sharp dip in 2020 attributed to external factors. Since 2021, the market has been on a recovery trajectory, with a year-on-year growth of 0.76% in 2023. Over the last five years, the compound annual growth rate (CAGR) has averaged 0.87%, indicating steady yet modest growth. Looking ahead, the forecasted CAGR from 2024 to 2028 is 0.59%, with a cumulative growth rate of 3% during this period.

Future trends to watch for:

Impact of changing consumer wine preferences and increased domestic production.
Effects of potential economic fluctuations and market regulations.
Technological advancements and their influence on marketing and distribution techniques.