The output of advertising and market research in Denmark has seen multiple fluctuations over the past decade. The value increased from 17.41 billion DKK in 2013 to 19.27 billion DKK in 2023. The year-on-year variation has shown both dips and rises, with significant growth between 2015-2017 and a consistent value of 19.27 billion DKK from 2021 to 2023. The five-year CAGR from 2018 to 2023 was 0.56%, indicating stable but slow growth. Forecasts from 2024 to 2028 suggest no growth, maintaining at 19.27 billion DKK.
Future trends to watch for include the impact of digital transformation on traditional advertising, the rise of data-driven market research, and potential economic fluctuations affecting marketing budgets. Additionally, regulatory changes related to data privacy could influence strategies and spending in the sector.