The export of personal deodorants and antiperspirants from South Korea peaked in 2015 at 503.08 Thousand Kilograms and experienced a sharp decline in 2017, dropping by 46.26% year-on-year. Recovery was slow, with moderate fluctuations and a compound annual growth rate (CAGR) of -9.28% by 2021. By 2023, the volume stood at 292.27 Thousand Kilograms, having grown marginally by 0.37% year-on-year. The forecast for the next five years suggests a tepid growth with a 0.3% CAGR, reaching 297.88 Thousand Kilograms by 2028.
Future trends to watch for include:
- Potential impacts of global supply chain disruptions.
- Shifts in consumer preferences towards natural or organic products.
- Emergence of new export markets.