The brochures and leaflets market size value per capita in Spain has experienced a decline over the past decade, from $2.95 in 2013 to $2.48 in 2023. Notably, the most significant drop occurred between 2019 and 2020, with a decrease to $2.17. The value modestly recovered by 2021 but continued a slight downward trajectory through 2023. Over the last two years, from 2022 to 2023, the market saw a year-on-year decrease of approximately 2%. The compound annual growth rate (CAGR) over the past five years indicates an average annual decrease of about 1.5%.
Future trends to watch for include digitalization advancements likely further impacting physical print media demand and the potential resurgence in targeted printed marketing materials driven by niche and sustainable product offerings.
