In 2023, the participation in online social networks in Poitou-Charentes stood at approximately 46.70%. The forecast predicts steady growth from 2024 to 2028, increasing from 48.12% to 53.79%. This represents a consistent year-on-year growth, with an average annual growth rate (CAGR) of about 2.3% over these five years.

Future trends to watch for:

Increased adoption of social media platforms driven by technological advancements and higher internet penetration.
Potential influence of new platforms targeting niche demographics or interest groups.
Evolving user behavior with the integration of social networks into daily life and its impact on local culture.