The consumption of dried fruit by households in the UK has shown a downward trend over the past decade. Starting at 19.68 grams per capita per week in 2013, the value decreased to 12.79 grams per capita per week in 2023. Year-on-year variations have generally depicted a decline, with notable drops of -11.18% in 2014 and -15.61% in 2018. The compound annual growth rate (CAGR) has consistently been negative for multiple years. The most recent two-year trend also aligns with the long-term decline, showing year-on-year decreases of -3.02% in 2023 and further projected declines.
Future Trends to Watch For:
Key future trends to monitor include consumer preferences shifting towards healthier or alternative snack options, the potential impact of economic conditions on discretionary spending, and advancements in food technology that could influence dried fruit preservation and taste appeal. Marketers and producers should also note evolving policies and regulations regarding food safety and packaging, which could impact market dynamics.
