Italy leads in the share of tourist accommodation establishments in Europe, constituting 34.58% of the total. Notable year-on-year variations are observed, with positive growth in Italy, Croatia, Spain, Austria, and Romania. However, Switzerland, Greece, and Germany see a decrease. Slovenia and Malta experience substantial growth, while France remains relatively stable. Emerging destinations like Romania and Portugal show promising trends, with Romania witnessing significant year-on-year growth of 8.5% in 2023.
Considering future trends, the European tourism market could see shifts due to increasing demand for travel sustainability, influenced by climate change concerns. Countries promoting eco-friendly accommodations may gain competitive advantages. Furthermore, digital tech integration in hospitality could redefine competitiveness among tourist destination countries.
Top countries in Number of Tourist Accommodations Establishments Share by Country (Units (Establishments))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 34.58 | 2023 | +1.87% | +1.15% | View data |
| 2 | 2 Croatia | 17.39 | 2023 | +4.13% | +1.23% | View data |
| 3 | 3 Spain | 8.3 | 2023 | -2.25% | +1.32% | View data |
| 4 | 4 Germany | 7.38 | 2023 | +0.14% | -0.49% | View data |
| 5 | 5 Switzerland | 4.95 | 2023 | -5.56% | -3.44% | View data |
| 6 | 6 Greece | 4.57 | 2023 | +0.18% | -4.4% | View data |
| 7 | 7 France | 4.44 | 2023 | +1.88% | -0.19% | View data |
| 8 | 8 Austria | 3.69 | 2023 | +1.75% | +2.57% | View data |
| 9 | 9 Romania | 1.75 | 2023 | +5.03% | +8.5% | View data |
| 10 | 10 Czech Republic | 1.65 | 2023 | +2.27% | +2.94% | View data |
