The Tour Operator Activities sector in Italy faced significant fluctuations over the past decade. Following steady growth from 2013 to 2019, peaking at 8.32 billion Euros, the sector plummeted by 73.72% in 2020 due to the pandemic. A rapid recovery ensued, with an impressive 141.13% increase in 2021, returning to pre-pandemic levels in 2022 at 7.14 billion Euros, and reaching 8.4 billion Euros in 2023. Year-over-year growth between 2022 and 2023 was 17.71%, indicating a robust recovery phase. The Compound Annual Growth Rate over the past five years, including the pandemic impact, was 1.25%.

Future trends to watch for include:

The compound annual growth rate for 2024-2028 is forecasted at 0.25%, indicating modest but steady growth.
Technological advancements and shifts toward sustainable tourism practices could significantly impact the sector.
Global economic conditions and international travel policies will continue to play a critical role in shaping demand and growth potential.