From 2013 to 2023, the gin market size value per capita in Bulgaria has demonstrated gradual growth, apart from a slight decline in 2014 and 2020. By 2023, the value reached 0.86 Euros per capita, marking an increase from earlier years. Notably, over the last two years, there was a noticeable uptick with a year-on-year growth of 7.6% from 2021 to 2022, and 1.2% from 2022 to 2023. The compound annual growth rate (CAGR) over the last five years stood at 2.7%, indicating steady expansion in consumer spending on gin.
Looking ahead, the gin market in Bulgaria may see further growth driven by increasing consumer interest in premium spirits and diversification in gin offerings. It will be important to monitor economic factors impacting discretionary spending as well as shifts in consumer preferences towards artisanal and locally-produced beverages.
