From 2013 to 2023, Sweden's market for shawls, scarves, mufflers, mantillas, and veils, excluding silk, experienced a continuous decline in per capita volume, dropping from 0.5 to 0.21. The recent two-year period saw a year-on-year decrease of approximately 8.7% in 2023. Over the last five years, the market contracted with a CAGR of around -4.5% per year.
Looking forward, key trends to watch include:
- Sustainable and eco-friendly materials may reshape market dynamics.
- Increased digitalization and online sales could drive distribution innovation.
- Weather patterns influencing seasonal demand fluctuations.
