Employment in Spain's advertising and market research sector has experienced notable fluctuations over the past decade. Historical data highlights a high point in 2015 with approximately 82.03 thousand full-time equivalents employed, followed by a general declining trend. In 2023, the sector employed 71.72 thousand individuals, indicating a contraction compared to previous years.
- From 2013 to 2023, notable peaks were seen in 2015 and 2018, followed by continuous decreases.
- Year-on-year variations were volatile, with significant declines in 2013 (-9.78%), minor recoveries in 2015 (10.06%), and consistent drops from 2020 onwards.
- The Compound Annual Growth Rate (CAGR) over five years before 2024 indicated an average annual decline of -2.55%, with the forecast suggesting a further contraction with a -2.04% CAGR by 2028 and an overall reduction of -9.78% from 2024 to 2028.
Future trends to watch for include the sector's adjustment to digital transformations and technological advancements, shifts in consumer behavior, and economic instabilities impacting market expenditures. Additionally, workforce adjustments post-COVID-19 and increased outsourcing or automation could further influence employment levels.
