Over the past decade, the market for women and girls' nightdress or pyjama made of materials except synthetic fibres and cotton in Belgium showed fluctuating growth. The market peaked in 2015 with a significant increase and faced a notable decline in 2020, likely due to pandemic-related factors. As of 2023, the market was valued at 1.4396 million USD, driven by a modest recovery with a year-on-year increase of 1.37%. The five-year CAGR offers a growth rate of 1.74%, indicating slow recovery and stabilization post-pandemic.

Future trends to watch:

Growing consumer preference for sustainable and eco-friendly materials could drive demand for non-synthetic and non-cotton nightwear.
Economic recovery post-pandemic might boost discretionary spending, aiding market growth.
Increasing e-commerce penetration and digital marketing can expand market reach and influence purchasing behaviors in Belgium.