The shampoo market in Poland experienced some fluctuations in the past decade. Starting in 2013, there was a slight increase followed by a notable decline in 2015. The market saw minor growth from 2016 to 2018, a peak in 2019, and a drop in 2020. Recent years show a somewhat stable pattern with slight decreases, ending with a market size of 80.131 Million Euros in 2023. The CAGR over the last five years is 0.33%, indicating very minimal growth. Forecasts for the future (2024-2028) point to a slight decline, with a five-year CAGR of -0.12% and a total growth contraction of -0.58%.
Future trends to watch for include potential market consolidations, increasing demand for natural and organic products, and the impact of global economic fluctuations. Monitoring consumer behavior shifts and innovation in product offerings will be crucial.