The turnover of conventions and trade fairs in Italy was estimated to stand at approximately 3.59 billion euros in 2023. The forecast predicts a steady growth from 2024 to 2028, with turnovers projected to rise from 3.74 to 4.28 billion euros. The year-on-year growth rate reflects a consistent upward trend, with a 4% increase anticipated for 2024 and a year-over-year rise of around 3.5% on average over the subsequent years. This data signals an optimistic trajectory for the industry, showcasing significant recovery and expansion post-pandemic.

Future trends to watch for include:

The increasing adoption of hybrid event formats combining physical and virtual elements, expanding audience reach.
The influence of sustainability trends on event planning and execution, as eco-friendly practices become a competitive advantage.
The role of technology in enhancing attendee experiences and data analytics for more personalized and efficient events.