The import of hair shampoos to Vietnam has shown fluctuating trends from 2013 to 2023, with values starting at $8.7787 million in 2013 and rising to $42.852 million in 2023. High volatility marked the early years, particularly from 2014 to 2017, where the year-on-year variation hit a peak of 158.12% in 2017. The CAGR during these years reflects this volatility but averages out to show a general growth trend.
From 2018 forward, imports stabilized, demonstrating consistent growth with a 1.81% growth rate in 2021 and rising to 4.79% in 2023. This steady pattern resonates in the five-year CAGR, which stabilized at around 5.59% through 2023. The forecast from 2024 to 2028 predicts a moderate increase, with a forecasted five-year CAGR of 3.09%, indicating continued but slower growth, reaching $52.109 million by 2028. The overall anticipated growth rate over these five years is projected to be 16.45%.
Looking ahead, the market for imported hair shampoos in Vietnam will likely be influenced by evolving consumer preferences for premium products, increased awareness of hair care, and emerging trends toward organic and natural ingredients. Additionally, economic fluctuations and trade policies could impact import volumes, suggesting that market stakeholders should keep a vigilant eye on these dynamics.
