The forecasted import values of hair shampoos to the Philippines show a consistent growth trend from 2024 to 2028. In 2023, the value stood at 155 million US Dollars. The year-on-year variation over the last two years presents a steady growth with a 4.02% increase from 2023 to 2024. From 2024 to 2025, there is an increase of 4%, followed by similar incremental rises each subsequent year. The Compound Annual Growth Rate (CAGR) over the five-year forecast period from 2024 to 2028 is approximately 3.6%.
Future trends to watch for in the hair shampoo market in the Philippines include a potential rise in demand for specialized and premium hair care products, an increase in disposable income, and growing consumer awareness about hair care. Additionally, the influence of global brands and e-commerce channels could further drive imports and market growth.