The import of sweetened or flavoured beverage waters to Italy is set to increase steadily from 87.265 million kilograms in 2024 to 91.602 million kilograms in 2028. Assuming this represents a continuation of the trend from 2023, these figures depict a moderate growth trajectory, with year-on-year increases hovering around 1.3% to 1.5%. This demand reflects consistent consumer interest and potentially expanding market needs for these beverage products.
Future trends warranting attention include potential shifts in consumer health preferences towards sugar-free or naturally-flavored options. Additionally, any changes in EU import regulations or sustainable packaging initiatives could notably affect import figures.
