As of 2023, 75% of individuals in Pays de la Loire had made an online purchase within the last three months. Forecasts indicate a steady increase, with figures expected to reach 83.16% by 2028. Year-on-year growth is evident, with significant increments each year, particularly between 2025 and 2028.
Future trends to watch for include:
- An increasing reliance on digital commerce driven by technological advancements and improved online shopping experiences.
- The potential effects of digital literacy programs broadening the demographic of online shoppers.
- Influences of evolving consumer preferences and economic conditions on online purchase behaviors.
Latest reports

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France E-Commerce Market Report- Q4 2024
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