The oral hygiene products market in Portugal, excluding dentifrices, reached a size of 29.391 million Euros in 2023. Over the last two years, the market experienced a year-on-year variation of -0.77% in 2022, followed by a growth of 2.58% in 2023. The Compound Annual Growth Rate (CAGR) over the past five years was 4.33%, indicating a steady growth trend from 2018 to 2023 despite fluctuations in certain years.

Future trends to watch:

Increased consumer focus on health and wellness, driving demand for premium and innovative oral care products.
Advancements in product formulations and technologies, offering enhanced benefits and convenience to users.
Growing awareness and education on oral health maintenance, potentially expanding the market's size further.