The personal deodorants and antiperspirants market in South Africa reached a value of USD 231.2 million in 2023, representing an increase of 1.81% from the previous year. The market exhibited fluctuations over the last decade, with notable growth in 2016 and 2018, but faced a slight dip in 2020. The five-year CAGR leading up to 2023 was 1.56%, indicating modest growth over that period. Forecasts suggest a continued positive trajectory with an estimated CAGR of 1.4% from 2024 to 2028, resulting in a projected market size of USD 252.68 million by 2028.
Future Trends to Watch:
- Increasing demand for natural and organic products as health and environmental awareness rises.
- Innovations in product formulations focusing on long-lasting protection and skin-friendly ingredients.
- Growth of e-commerce channels, particularly influenced by the ongoing technological advancements and consumer convenience factors.
- Impact of economic conditions and disposable income on consumer purchasing behavior.
