The toys and games market in Poland has shown significant growth since 2013, with turnover increasing from 144.4 million Euros in 2013 to 339.7 million Euros in 2023. This represents a Compound Annual Growth Rate (CAGR) of approximately 6.58% over the last 5 years. In 2023, the market stood at 339.7 million Euros. Year-on-year growth has steadily increased, though the rate of growth has slowed in recent years, with a 4.11% increase in 2023 compared to 4.28% in 2022. The market demonstrated resilience and adaptability, especially noticeable during the significant growth periods such as 2015 (33.58%) and 2020 (11.55%).
Looking ahead, the forecasted data suggest continued growth, albeit at a more moderate pace with an expected CAGR of 2.81% over the next five years, resulting in a projected turnover of 405.5 million Euros by 2028.
Key future trends to watch for:
- Increasing importance of e-commerce as a distribution channel.
- Rising demand for educational and tech-based toys.
- Expansion into sustainable and eco-friendly toy offerings.
- Potential impact of economic fluctuations on discretionary spending.