The export of hair shampoos from South Korea has shown substantial growth over the years, with an export volume of 28.248 million kilograms recorded in 2023. Historical data reveals impressive yet fluctuating growth rates. Between 2013 and 2023, the year-on-year growth decreased from a high of 46.3% in 2014 to a more modest 4.61% in 2023. Significant growth spurts were observed until 2016, with a notable slowdown post-2017, indicating a stabilization phase. The CAGR over the past five years stood at 5.36%, underscoring a steady, albeit slower, growth rate.
Forecasts predict continued growth, albeit at a slower pace, with a projected five-year CAGR of 2.99% and an overall growth rate of 15.9% by 2028. Future trends to watch include potential shifts in global demand, emerging markets, and product innovations, which could influence the growth trajectory of South Korean hair shampoo exports. Monitoring these factors will be crucial for sustaining and enhancing export performance in an increasingly competitive global market.