The import of fresh or chilled whole halibut to the UK is projected to decrease over the period from 2024 to 2028. In 2024, imports are forecasted to be at 782.57 thousand kilograms, gradually declining to 595.16 thousand kilograms by 2028. This trend indicates a steady year-on-year decrease as the volume is expected to fall by approximately 6.17% each year on average during this period. This continued decline suggests significant changes either in demand or supply dynamics.

Future trends to watch for:

Potential shifts in consumer preferences towards alternative fish varieties or plant-based diets could further impact demand.
Environmental and sustainability factors influencing fishing practices and import regulations.
Economic factors such as currency fluctuations and trade policies affecting import costs and pricing.