From 2013 to 2023, Germany's prepared pet food market experienced a general upward trend, growing from 3.44 billion euros to 4.99 billion euros. Notably, the market saw significant spikes in 2017 and 2018, with year-on-year increases of 7.07% and 15.27%, respectively. The compounded annual growth rate (CAGR) over the last five years up to 2023 was 2.12%, indicating a deceleration compared to earlier periods. However, negative growth was observed only in 2019, with a slight decrease of 0.85%.
Forecasts for 2024 to 2028 predict continued growth, albeit at a modest pace. The projected 5-year CAGR stands at 1.78%, culminating in a total market value of 5.59 billion euros by 2028, representing a forecast growth rate of 9.23% over five years.
Future trends to watch for include shifts in consumer behavior towards premium and organic pet food products, the impact of e-commerce growth, and potential regulatory changes concerning pet food standards. These factors could significantly influence market dynamics and growth trajectories in the coming years.
