In 2023, the market size value per capita for men's and boys' cotton underpants in France was $10.47. This represents a decrease from $11.78 in 2013, highlighting a general downward trend over the decade. The market value showed a notable drop in 2015 and has continued a gradual decline ever since. Between 2022 and 2023, the year-on-year decrease was approximately 0.7%. The compound annual growth rate (CAGR) over the last five years (from 2018 to 2023) is estimated at -0.7%. These metrics reflect consistent negative market performance.

Future trends to watch for include:

Potential market stabilization if new trends such as sustainable or premium products gain traction.
Consumption behavior shifts due to economic and demographic changes in France.
Innovation in e-commerce and direct-to-consumer channels influencing shopping habits.