From 2013 to 2023, the employment in the Market Research and Public Opinion Polling sector in Spain has had noticeable fluctuations. The sector experienced a particularly significant drop in 2020, following which it rebounded strongly. As of 2023, the sector stood at 13.14 thousand full-time equivalents, marking a year-on-year increase of 6.95% from 2022. The compound annual growth rate (CAGR) over the last five years has been 3%, reflecting a generally positive trend.

Over the forecasted period from 2024 to 2028, continued growth is expected. The employment is predicted to increase with a 5-year CAGR of 1.74%, reaching 14.7 thousand by 2028. This steady growth suggests a healthy and expanding sector.

Future trends to watch for:

The impact of technological advancements and automation on employment figures.
Changes in demand for market research services, possibly driven by evolving business climates and consumer behaviors.
The influence of new regulatory environments and economic policies on the sector’s growth.