The Croatian market for women's or girls' swimwear of knitted or crocheted textiles has seen fluctuating dynamics from 2013 to 2023, with a noticeable decline in recent years. The market reached its highest point in 2018 but subsequently experienced a significant contraction, reducing to 9.68 million in 2023. The compound annual growth rate (CAGR) over the last five years stands at -7.98%, highlighting a consistent downward trajectory in this period.
Future trends to watch for include:
- Growing consumer preference for sustainable and ethically-produced swimwear.
- Potential market revitalization through innovation in materials and design.
- The impact of new marketing strategies targeting younger demographics.
- Expansion into online retail channels as a response to declining physical sales.