The forecast for the percentage of individuals in Abruzzo who made an online purchase in the last three months shows a positive growth trajectory, starting at 41.05% in 2024 and increasing to 51.49% by 2028. This indicates a consistent year-on-year growth in online shopping activity, with the rate of increase per year as follows: 6.41% in 2024-2025, 5.98% in 2025-2026, 5.64% in 2026-2027, and 5.29% in 2027-2028. The average annual growth rate over the five-year period is approximately 5.79%.
Future trends to watch for:
- Expansion in digital infrastructure and payment options could further boost online shopping growth.
- Demographic shifts and increased digital literacy among older age groups might contribute to the rising numbers.
- Local businesses increasing their online presence could enhance e-commerce penetration.
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