In 2023, France led the European motion picture, video, and television programme employment sector, capturing 21.05% of the market share, followed closely by Germany at 19.93%. Spain and the Netherlands followed, with shares of 9.92% and 6.9%, respectively. Italy experienced a decline of 5.13%, contrasting with Hungary and Ireland, which saw significant rises of 4.64% and 4.62%. Overall, the market showed varied performance, with Croatia marking an impressive growth of 12.92%, while Macedonia saw a steep decline of 6.51%. Over five years, market changes have mostly leaned towards moderate growth across the continent.
Future employment trends in Europe's media industry should focus on digital transformation and content diversity. As streaming platforms expand and adapt, countries with robust digital economies, like the Netherlands and Ireland, may experience a greater share of industry growth. In contrast, traditional media powerhouses must innovate to maintain their employment shares. The impact of AI and automation on job roles remains another critical trend to monitor.
Top countries in Number of Persons Employed of Motion Picture, Video and Television Programme Share by Country (Units (Employees))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 France | 21.05 | 2023 | +11.43% | +2.95% | View data |
| 2 | 2 Germany | 19.93 | 2023 | +7.58% | +2.06% | View data |
| 3 | 3 Spain | 9.92 | 2023 | +1.19% | +1.17% | View data |
| 4 | 4 Netherlands | 6.9 | 2023 | +2% | +1.5% | View data |
| 5 | 5 Italy | 5.08 | 2023 | -6.79% | -5.13% | View data |
| 6 | 6 Poland | 4.13 | 2023 | +1.96% | +2.77% | View data |
| 7 | 7 Sweden | 3.45 | 2023 | +1.93% | +0.92% | View data |
| 8 | 8 Hungary | 2.95 | 2023 | +3.55% | +4.64% | View data |
| 9 | 9 Denmark | 2.57 | 2023 | +2.69% | +2.49% | View data |
| 10 | 10 Greece | 2.52 | 2023 | +2.37% | -1.25% | View data |
