The forecast for the sales of women's and girls' brassieres, bralettes, and bandeaux in the US shows a steady increase from 2024 to 2028, beginning at $11.16 million USD in 2024 and reaching $11.73 million USD in 2028. In 2023, the market stood at approximately $11.05 million USD, thus these figures represent modest year-on-year growth ranging from 1.3% to 1.5%. The projected compound annual growth rate (CAGR) over this five-year period is about 1.25%.

Future trends to watch for include:

Shifts in consumer preferences towards more comfortable and sustainable products.
Emergence of smart textiles and wearable technology.
Increasing influence of e-commerce and social media marketing on purchasing decisions.
Potential impacts of economic factors and changes in disposable income levels on consumer spending.