The market for women and girls overcoats made of cotton in New Zealand showed a consistent decline from 2013 to 2023, with the value per capita dropping from $1.56 to $0.78. Over the past decade, there has been a significant decrease in consumer spending on this category, with the year-over-year decline being more pronounced in recent years. The average annual change (CAGR) from 2018 to 2023 was negative, highlighting a consistent reduction in market engagement and purchasing behaviors. In 2023, the market stood at $0.78 per capita.
Future trends to watch:
- Sustainability and eco-friendly materials may drive market resurgence.
- Potential shifts in fashion trends could renew interest.
- Economic changes and consumer preferences for durable goods may alter purchasing patterns.
| # | 14 Countries | US Dollars Per Capita | Last Year | |||
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 5.66 | 2023 | View data | ||
| 2 | 2 Spain | 4.62 | 2023 | View data | ||
| 3 | 3 Netherlands | 4.16 | 2023 | View data | ||
| 4 | 4 Finland | 3.35 | 2023 | View data | ||
| 5 | 5 France | 3.13 | 2023 | View data | ||
| 9 | 9 Denmark | 1.98 | 2023 | View data | ||
| 10 | 10 Australia | 1.17 | 2023 | View data | ||
| 11 | 11 New Zealand | 0.78 | 2023 | |||
| 12 | 12 Chile | 0.67 | 2023 | View data | ||
| 13 | 13 Brazil | 0.16 | 2023 | View data | ||
