The market for women and girls' briefs and panties made from materials other than synthetic fibers and cotton in New Zealand exhibited steady growth from 2013 to 2023, reaching a value of $2.9372 million USD in 2023. Over the past decade, the market has seen fluctuations, with a significant decline in 2020, followed by a substantial rebound in 2021. The year-on-year variation for the last two years showed moderate growth rates of 3.07% in 2022 and 2.92% in 2023. The five-year CAGR leading up to 2023 stood at 2.66%, hinting at stable yet modest growth.

Future trends to watch for include:

Increased consumer preference for sustainable and eco-friendly materials.
Innovations in material technology and design catering to comfort and versatility.
Potential market expansion driven by lifestyle changes and demographic shifts.