Over the past decade, the market size volume per capita for tracksuits, ski suits, and swimwear in Finland has gradually declined from 0.042 in 2013 to 0.031 in 2023. Notably, from 2021 to 2023, there was a year-on-year decrease of over 8%. The compound annual growth rate (CAGR) over the last five years stands at approximately -4%, highlighting a consistent downward trend in consumer interest or purchasing power in this segment.
Looking forward, key trends to watch include potential shifts in consumer preferences towards more flexible apparel options, increased focus on sustainable materials, and the impact of global economic recovery on consumer spending in activity-based clothing markets. An upswing could be driven by innovations or initiatives that align with these trends.
